This year, the global smartphone sales reach 420 million units while smartphone sales in 2016 will break the 1 billion

NEW YORK - IMS predicts that smartphone sales in 2016 will break the 1 billion, where one of two phones that were sold were smartphones. Similarly, predictions of market research and marketing consultant to IMS Research, as reported by Cnet.com, Thursday (28/07/2011).

This year, the global smartphone sales reach 420 million units while smartphone sales in 2016 will break the 1 billion

This year, the global smartphone sales expected to reach 420 million units, which incidentally is 28 percent of all handsets sold.

The explosion triggered by the sale of smartphones smartphones increasingly affordable prices, mainly driven by Google's Android platform. Nevertheless, according to IMS not all companies are able to take advantage of these opportunities.

"Clearly one of the key dynamic of the competition during recent years is the inability of traditional market leader in realizing these opportunities and adapt to the growing smartphone market," said analyst Josh Builta.

Bulita adding that several companies, including Nokia and Microsoft, now slumped for several reasons. As device designs that are less good, less than satisfactory user interface and limited product that has impressive features. The inability of companies like Nokia and Microsoft to adapt allow other players such as Apple and HTC seize the market.

"Even the old players trying to enter the market, companies like Apple, HTC and Samsung have tremendous momentum. It will not be easy to catch them," he concluded.

"These companies are well positioned to benefit from the growth of smartphones in the future," said Builta.