The mobile phone market in Japan is tough. Even caliber vendor Nokia to lift the hand made. The Smartphone and mobile phone giant finally gave up and decided to leave the country of Sakura. Indeed, since two-three years ago, Nokia has been exhausted to compete in Japan. It was seen by stopping the supply of mobile phones to operators who become their partners there.
Farewell Japan! Nokia finally retreat from Japan
Instead, the Finnish vendor, leaving only a premium grade mobile products - Vertu - to 'fight' alone.
But apparently Vertu also get unsatisfactory results, so Nokia decided to pull at the end of July. As a result, by the decision, Nokia really going to stop selling in Japan.
Quoted by Reuters on Monday (06/04/2011), NTT DoCoMo was appointed as the parties to provide post-sales service Nokia withdraw until the end of August. While the Nokia office in Tokyo will remain open until the end of the year to handle the refund fees and other matters.
Japan itself is a true one of the largest mobile phone market with consumption in the world. Only users in developed countries is more of a 'love' of local products.
Impact, the names of the vendors is difficult to penetrate the global handset market and attracting users. In 2008 alone, Nokia has found it difficult to compete in Japan. Especially at that time also there is exposure to a global recession.
And that time Nokia was still owns 40 percent share of global mobile phone market. But the market share of Nokia products in Japan only reach one percent.
"We can not continue investing in product development in Japan amid a tough economic situation," said Executive Vice President of Nokia, Timo Ihamuotila at the time.
Farewell, Japan ...
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