RIM get serious threat or Risk in Corporate Market

New York - Research in Motion (RIM) is facing a serious threat in the corporate market. This is because more and more companies allow employees to choose their own smart phones and added a third-party applications to support their performance.

RIM get serious threat or Risk in Corporate Market

One contributor to the highest selling the BlackBerry has been the corporate market, where RIM offers security features and management. With this feature, IT manager at a company can control what employees do with protecting corporate information and business systems from hackers.

But, look at the company's Good Technology and MobileIron. Both have offered applications that create dependency on the BlackBerry IT managers is reduced.

Only 2 of 9 large companies in the United States that states continue to work together exclusively with RIM. Both the Boeing and Exxon Mobil. While the seven other companies, such as Alcoa, Caterpillar, DuPont, Kraft Foods, PepsiCo, Microsoft, and Verizon Communications to use at least one other brands such as Apple iPhone or a mobile phone based on Android and Microsoft Windows.

"I can tell, the enterprise market they had been eaten away by Apple and Android," said John Jackson, an analyst of mobile devices at CCS Insight research institute.

RIM's market share in the U.S. mobile phone market was 25 percent in April. That figure is down 35 percent compared to October 2010. This makes the BlackBerry is third, according to research firm comScore.

RIM's biggest problem, according to analysts, is their failure to follow the stream where other vendors are keen to release new phones. Sample only Samsung, HTC, and Motorola.

Companies that clearly provide the freedom for employees in choosing cell phones is a chemical company DuPont, which has 67 thousand employees. In the fourth quarter of last year DuPont options open use of the Apple iPhone. In recent months, a quarter of smart phones available in the company that is the iPhone.

"The technology that people have in their personal lives and their everyday use as well to work. People who have an iPhone and iPad say, hey, why do not we wear them to work?" said Eric Smith, Manager of Telecommunications at DuPont.