Sony Ericsson txt is set under US$ 100 for lower middle-class

SINGAPORE- Although the center focus on developing products based smartphones android platform with relatively high prices, Sony Ericsson still working on lower-middle-class market (low end).

Sony Ericsson txt is set under US$ 100 for lower middle-class

It was seen as the introduction of the newest low-end products, namely Sony Ericsson txt told reporters Asia Pacific in Singapore. Txt Sony Ericsson is one of three Sony Ericsson's latest products are shown.

Mobile phones with prices under $ 100 using the qwerty keyboard, just like the previous product, ie txt pro. Various applications have been installed such as facebook, twitter, google talk. Interesting applications in this phone that "friendship" that could see the activity of the five main friends on facebook and twitter quickly.

Although quite expensive, variety of entertainment and multimedia facilities have been installed as a 3.2 megapixel camera with power, video and audio recording, bluetooth, media player, wi-fi. Regarding battery life, this phone can last up to 416 hours (standby), 3 hours 12 minutes (active), 23 hours (music), and 5 hours 15 minutes (playing videos).

Fredik Mansson, Global Marketing Manager of Sony Ericsson, said it still makes low end products because not all people in every country, including Indonesia, can afford to buy a smartphone. "It's become one of the alternatives. We want to invite people who could buy this txt to go buy a smartphone and other types of android," he said.

Mobile phones with a choice of four colors namely white, black, blue, and pink was introduced to the market in September 2011. About the exact price, the Sony Ericsson can not call it.