SINGAPORE - Who does not know the company Sony? Technology and consumer electronics companies are in virtual control of all product lines of the famous electronics and premium content. These advantages are exploited by Sony Ericsson, one of its subsidiaries engaged in the mobile phone manufacturers.
Sony Ericsson honestly express that Sony is Winning Because the name of 'Sony'
"We excel because of the family name of Sony. It makes the Sony Ericsson able to provide the experience much more in terms of entertainment and technology to consumen. That's our big advantage," said Global Head of Marketing at Sony Ericsson Mobile Communications Steve Walker to Legal when met on the sidelines of the event Sony Ericsson Global Media event, the ICAA 72-13 Mohamed Sultan Road, Singapore, on Wednesday evening.
Walker pointed out, in terms of content for entertainment, Sony Pictures Sony Ericsson took the famous movie content or gamesnya. Then from the technology side, anyone who doubts the new technology of the Sony TV that was adopted for the mobile screen, or the Sony Cybershot that digandengn as cameras on all Sony Ericsson phones.
"So consumers get it from Sony and Sony Ericsson are complete. In terms of technology and entertainment," he said.
Today Sony Ericsson has the targets to be achieved, one of which is will remain a focus for work on Android-based phone. The company wants to make Android phones Sony Ericsson as the number one.
"We are confident to achieve these targets, in the Asia-Pacific growth we are experiencing growth Android phone twice," said Corporate Vice President and Head of Asia Pacific Region, Sony Ericsson Matthew Lang.
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